One of the last event of the year and I thought I should stop-by. The guest was Chris from wanta.net. He talk about his journey from click to brick & mortar.

He started sell condoms and other sex stuff on the Net. Started early 2000 and still around in 2008. He shared some of his experience which I think re-affirmed the HK e-commerce environment.

Now, he complement his online store with a retail store across Times Square. A very high foot traffic area and high rental, too.

Let me put some pointers that I think I learned from him….

1. Banner advertising – be very selective. they want a lot money from you but will never bring the result you wants.

2. C.O.D. payment – in HK, you need it.

3. Addresses – if you are selling adult toys, your customers will not give the exact address. they want your delivery guy to call them when you are on that particular street.

4. Retail Store – at one point or another, you need to have a retail store in place.

5. Search Engine – in HK, yahoo is the predominantly search engine used by chinese users.

6. HK Consumers – they still want to feel and touch before buying.

Well…why I put such a long speech? Because I do think there is a space for e-commerce in HK. I can’t believe Hk is all about bricks and mortars. There must be some thing for the internet people.

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