“The Future of Online Advertising” with Adrian Toy, the APAC Regional Interactive Director for Universal McCann. That was the title.

Took this pix without flash but with higher ISO…does not comes out that good. (Adrian – far left, Napoleon – right)

After 15 minutes into the talk, I left. Why? Because I did not hear anything solid coming out from Adrian(maybe he does not know his stuff) or maybe the questions was not being ask right. I don’t know.

All I hear was comparison with Korea…I don’t want to hear about Korea because they are a different animal.

I wanted to know something Hong Kong specific. Like…their Tier 1, Tier 2 and Tier 3 customers, what kind of ads they position in the online medium. IE….Chinese portals, News portal or some other portals.

Next, coming into 2009, what kind of trend their advertisers might pursue. Is it more branding, game like strategies or others.

Very simple…that is all I want to know…All I get was general stuff. Well, maybe I am too demanding…I don’t know…or maybe the talks is not important and people just gather to networks.

Again..no flash.

Indeed, that night was very packed. Much more attendance than before. Probably because of the economic and everyone want to come out to network.

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