I took this picture of e-cosway stockist somewhere near Lok Fu mtr station.

Can ecosway, a malaysian mlm company find its place in Hong Kong? I have been passing this place for the last 6 months. It does not look that good…don’t seem to find anyone inside buying stuff….

I am thinking aloud…..

Update:

Aug 9,08

I was passing ecosway stockist again today.

Check it out….The store finally shutdown. My projection was right. They could not survive. Retailing in Hong Kong is very harsh. The rental is you majority cost. The moment you don’t have foot traffic. You are almost dead. Plus, the golden rule…location, location and location.

Reason (my opinions)

Ecosway brought in too many malaysian products.

Paste

The curry paste, rendang paste and other malaysian paste just does not suite hong kongers. Hong Kong people can’t take south east asian curry. They liked are japanese type of curry.

Toiletries

Other ecosway like detergent, shampoo and others toiletries products just could not cut it. Pricing are not competitive. I can buy a brand name for less than ecosway products. Why do I want to buy ecosway. As a Hong Konger, who is ecosway???

Now, I understand what HSBC said: ‘The world’s local bank’. To compete, you need to localize your product.

Again…I am thinking aloud.

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