In Hong Kong, because of space and high rental cost, selling furniture need some creativity. In KL, we can see some these furniture store on the side of the highway with probably 10,000 square feet or more. But in Hong Kong, all these/most furniture store are located in the office building. I think most Hong Konger knows where to find this perabot store but it’s new to me.
I was told most these furniture are located in Kwun Tong and so we went to check out. It’s on the 5th floor and it’s about 2k to 3k square feet.
This is how they advertise they stuff. Bunting on the street.
At first glance, I thought I was in one of those used furniture shop at TTDI. But they said it’s new and you have to order them.
From sofa, office furniture, bed, cabinet, washing machine and other electronic stuff, all are packed in this small space.
If you can’t find what u wanted, they let u surf their site for more products. You can visit their site at Shinway.com. The site is crude but it’s does the job.
Well, to me it’s creative marketing, maybe to the hong kong residents it’s does not mean much but the way these people sell their products amazes me. It’s remind me that to be successful in biz and given the limited amount of resources, one need to be creative and find a way to reach your customer and sell the products.
Popularity: 7% [?]
Related posts:
